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majdoleen. – ‘madge·də·lən’



I am a user experience designer, information architect, graphic designer, illustrator, puppy-mother, and content strategist.


I am a User Experience Designer living in Philadelphia and working for Comcast. I started drawing at the age of four & learned to use different art mediums as quickly as I could get my hands on them. I started freelancing for print & web in 2009, working for a wide range of personal clients & organizations.

I thrive in seeing my visions come to life. I love creating beautiful, logic-driven designs. I can lead you through the full life-cycle of a project — from the early stages of planning & research, through content analysis & information architecture, user experience, aesthetics, & development.

I travel with every penny that I save. When I run out of pennies, running also gives me a great sense of freedom. I have a beautiful puppy named Barley that I absolutely adore.


I have a wide range of services, including: branding, storyboarding, wireframing, aesthetics, and project management.


"Maj and I have worked on the City of Philadelphia's User Experience team together for over a year and she's one of the smartest designers I've had the opportunity to work with. She is great with clients and is keenly aware of the content she's designing for. She meets or beats deadlines and her designs push the envelope and keep us current. Maj is also very flexible and welcomes feedback to make her designs stronger. She can speak up for every component in a design but adapts well when changes are required. I've worked with many designers in my 18 years building websites and Maj is the designer I'd want for any important project."

- P. King

Product Manager & Content Strategist

"I have had the pleasure of working with Maj at the City of Philadelphia, as she is part of the Web & Creative Services group. Maj brings the highest level of professionalism and commitment to everything she does and she is a joy to work with. Maj’s determination, passion and quality of work make it easy for team members, superiors and clients to respect her. I am certain that Maj will succeed in anything she sets her mind to and I would always want to have someone as strong as her on my team."

- A. Dailerian

Communications Director

After I joined the City as Chief Data Officer, Maj worked on the Open Data team and was an indispensable part of the important work we did. We developed a plan to completely redesign the city's website by borrowing the approach used for Gov.UK. Though much of the work on this effort has taken place since I left city government, I know that she's been an integral part of the project. It's really exciting to see where things are headed, and I doubt very much if it would have gotten so far so fast without her. She is someone who is thoughtful, creative and tireless. She knows what its like to work with different parties and through disparate interests to help build a successful project. She is someone any organization would consider an asset.

- M. Headd

Developer Evangelist

Work Experience

Senior User Experience Designer

November 2015 - Present


Lead Web Designer

March 2012 - 2013 October 2015

City of Philadelphia
Office of Innovation & Technology

  • Lead UX designer and content strategist for new websites & applications (
  • Collaborate with clients on vision, content, CMS training, development & timelines
  • Full life-cycle project management of web projects including: content collection + analysis, information architecture, wireframes, storyboards, aesthetics, graphics, client approval, development & deployment
  • Redesigned & re-platformed 100+ agency websites in six months
  • Building content & design standards, patterns, and strategies for 100+ agency sites
  • Documenting standards & technical specifications

Freelance Designer + Consultant

May 2009 - April 2015

  • Supplying concept, design, art direction, project management, print coordination, & web development to clientele
  • Build and maintain partnerships with clients and vendors
  • Variety of Clientele ranges from City non-profits to liquor companies, including: Rittenhouse Row, William Grant & Sons Distillers (Glenfiddich Whiskey, Stoli Vodka, Hendricks Gin), Philadelphia Youth Commission, Philadelphia Eagles, Mural Arts Program

Web Designer / Brand & Marketing Specialist

May 2009 - May 2013

1709 Walnut St., Inc.

  • Developing, implementing & maintaining customer loyalty program, with 5000+ active customers in Philadelphia area
  • Graphic design + production for promotional events & marketing materials, including: flyers, posters, merchandise
  • Newsletter design & copywriting, bi-weekly
  • Offers & promotions
  • Building + maintaining brand identities, through web, print, & venue
  • Design template for menus & table-toppers

Marketing Manager, US

March 2011 - March 2012

Webanywhere, Inc.

  • Developing CRM strategies for U.S. business branch
  • Newsletter and Press Release design, content, & deployment
  • Website maintenance, including user experience optimization and search engine optimization
  • Event planning: e-learning seminars, webinars, international education conventions
  • Graphic design + production for marketing materials - web & print, including: landing pages, brochures, invitations, business cards
  • Google analytics reporting and analytics, proposed website changes to design team based on user data


Visual Design, Wireframes, Prototypes, Interaction Design, Information Architecture, Content Inventory & Analysis, Pattern Library Development, Branding & Identity, Storyboarding, Responsive Design, User Research, Usability Testing, A/B Testing, Personas, Use Cases, Sitemaps, Graphic Design, Project Management Sketch, Invision, Adobe Illustrator / Photoshop / XD, Omnigraffle, Visio, HTML & CSS

Previous Clients

Comcast, City of Philadelphia, Rittenhouse Row, Mural Arts Program, Philadelphia Youth Commission, William Grant & Sons Distillers, Stoli Vodka, Glenfiddich Scotch, Philadelphia Eagles, WebAnywhere, Alfa Restaurant & Bar, Walnut Room, Adelphia, High Two Music


(267) 767-****
hello (at) majdoleen (dot) com

Philadelphia’s Business Services

A redesign of the City of Philadelphia‘s Business Services Portal with more intuitive usability and information architecture. The redesigned site offers a user experience that caters to a wide range of user stories – from those who need their hand-held through the process of opening a business, those who visit the site often for management purposes, or more experienced business professionals that need to quickly obtain applications and permits easily.

Visit Site »


A side-by-side prototype of a new homepage for the City of Philadelphia. is the first step towards a government website that is simple, crisp, respectful, and delightful.

Visit Site »
View Style Guide »
Read more about the project »

Mentioned on:
 PhillyMagGovFreshBusiness JournalTechnically PhillyWHYYCBS


Mobile break points

High fidelity wireframe

Unified City Property Data

Reskin and revamp of the City of Philadelphia’s most heavily trafficked Property Data applications. This app combines four different property-related applications in the domain, launched in an alpha-state, side by side with the current applications until feedback constitutes for application deprecation:
Property Search »
City Maps »
L&I Property History »
Revenue Real Estate Tax »

View Redesigned Application »

Miscellaneous Works

Various works from various Philadelphia clientele, including the City of Philadelphia, Rittenhouse Row and The Mural Arts foundation.

Lincoln Financial Field / Philadelphia Eagles
Printed flyer

Printed flyer - front & back

event: "CHRISTMAHANNAKWANZIKAA - Annual Industry Festivus" Printed flyer - front & back, photo flipbook cover

event: "BAD POP ARMY" Printed flyer - front & back, website

event: "PHILADELPHIA YOUTH COMMISSION '09 PRESENTATION" Printed flyer - front & back

event: "FOURTH WALL ARTS @ WALNUT ROOM" Printed flyer & foldable table-topper

Walnut Room Events
HTML Weekly Newsletter

event: "(Center City) Apple Store Opening + Happy Hour"
Printed Flyer

ALFA American Tavern

ALFA is a casual hangout for happy hour, dinner, or a few drinks in the upscale Rittenhouse neighborhood in Center City Philadelphia.

Food menu

Drink menu

Banner ad

Webanywhere, Inc.

Worldwide e-Learning solutions software company
Separate product website

Product Print Brochure